Ethics & Social Responsibility

Ethics has many meanings to different people and companies. For GUESS? there is a code that applies to every director, officer and employee of GUESS?, INC. In addition to the ethical guidelines included in this Code, there are many laws and regulations that affect the in each of the markets where they do business.

Guess gives back by donating old denim in started in April 2008 and give it "NEW LIFE" by turning it into UTRA TOUCH natural fiber insolation. This particular project gave consumers a 10% discount that gave an old piece of denim back the discount used by purchase of new guess jeans. Each year GUESS? does their part to give back in there own way. All of employees are expected to protect and enhance the assets and reputation of GUESS?. Honesty and integrity are cornerstones of ethical behavior - and trustworthiness and dependability are essential to lasting relationships. In our rapidly evolving business, each of us is challenged by a complex environment that often requires fast responses under pressure. Accordingly, rather than a set of specific rules, this Code emphasizes a standard of ethical conduct that must permeate all business dealings and relationships.

Strategic Planning For Competitive Advantage

Guess targets a younger crowd of people. It's a sexy brand were you can express your self with the latest fashion. There's global advertisement for this company either in between the pages of a magazine or billboard ads. You can find Guess products in other store chains like Macys and Century 21. With Guess you can get a variety of clothing,  shoes, accessories,  and jackets; from casual to formal and pretty much whatever's in-between. When it comes customer satisfaction Guess uses a lot of strategies to gather new customers and keep the old one's as well. For customers that goes to shop in store get's to access a store rewards card. This card adds point each time you shop at Guess and you get discounts and free merchandise with this card as well.  You can also use a Guess only credit card for those who prefer that option. Lets not forget about there 40% discounts in store and online with  free shipping throughout the year. One of Guesses biggest competitors is Ralph Lauren but has a slight edge over them with the rewards card and free shipping that gets customers attentions to comeback for more.

The Heritage of Guess / Mission Statement

Guess?, Inc. designs, markets, distributes and licenses apparel and accessories for men, women and children. The Company operates in five: Europe, North American Retail, Asia, North American Wholesale and Licensing. Its products are sold through retail, wholesale, e-commerce and licensing distribution channels. The lines include full collections of clothing, including jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, knitwear and intimate apparel. It also grant licenses to manufactures and distributes a range of products, including eyewear, watches, handbags, footwear, kids' and infants' apparel, leather apparel, swimwear, fragrance, jewelry and other fashion accessories. In fiscal 2012, it, along with its distributors and licensees, opened 224 stores in all concepts combined outside of the United Sates and Canada, which consisted of 120 stores in Europe and the Middle East, 89 stores in Asia and 15 stores in the combined area of Central and South America.

GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano's redefined denim. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale's was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story

GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns and turned unknown faces into famous models. In 2004, the company expanded with a new retail concept and contemporary collection called Marciano.  The Marciano brand offers a fashion-forward collection designed for trend-setting women and men. In 2007, the G by GUESS retail concept was born, gaining its Southern California aesthetic from the Marciano brothers' personal passion for the young, California lifestyle they so enjoyed when they first moved to America.
Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world.