Marketing Channels and Retailing

Guess INC CEO Paul Marciano one of the Marciano brothers and founder in1981. All for brothers at on point had equal ownership to the company years ago but Chairman of the Board Maurice Marciano owns the majority of  shares in the company today. There is approximately 1908 Guess stores globally. As of January 28, 2012, it had e-commerce available to 26 countries, and in 6 languages around the world. The Company and its network of licensee partners sell its products around the world primarily through six different store concepts, namely its flagship GUESS? retail stores, its GUESS? factory outlet stores, its GUESS by MARCIANO stores, its G by GUESS stores, its GUESS? Accessories stores and its GUESS? Kids stores. The Company also has a small number of footwear, Gc watch and underwear concept stores. The company also owns the line Marciano and is not a franchise business. GUESS has taken an aggressive approach at combining those two channels of in store and online shopping over the past few years to revitalize the shopping experience. Although the traditional ways of shopping are always still available, customers are now presented with alternatives to obtain the desired product. Customers can browse the GUESS website for any item, receive real-time inventory at the closest location to them and put it on hold to pickup within 24 hours. For customers who are picking up an item on hold or shopping in any one of its North America locations, GUESS employees are trained to be attentive to customers’ needs and help them build one item into an entire look. If the store does not have a customer’s size in stock, an employee can now place the order and have the product shipped directly to the customer’s home free of charge. The option to ship an item to the customer from a store was the last Omni-channel segment added during the third quarter last year.