Advertising, Public Relations and Sales Promotion

CEO and Co-Founder Paul Marciano major goal is the responsibility for the GUESS? brand image and creative vision. All worldwide advertising and promotional material is controlled from the advertising department based in Los Angeles. GUESS Jeans, GUESS U.S.A. and GUESS?, Inc. images have been showcased globally in dozens of major publications as well as in outdoor and broadcast media. Guess ads are known to have focused advertisement placement in national and international contemporary fashion/beauty, lifestyle, and celebrity magazines including Vanity Fair, Marie Claire, Elle, W and Vogue. Every company has there own way of selling there product but Guess their ads are usually sexy and racy but it works because it draws many people attention. This is the case  because Guess goes for attention grabbing and their ads usually tell a story without taking to much time from the person looking. By retaining control over Guess advertising programs, they are able to maintain the integrity of their brands while realizing substantial cost savings compared to outside agencies.  Guess advertising, public relations and marketing strategy is designed to promote a consistent high impact image which endures regardless of changing consumer trends. Other ways Guess stays relevant is by taking risks with there new line for the season during fashion week.
Guess signature colors are black and white print advertisements, as well as color print advertisements, have garnered prestigious awards, including Clio, Belding and Mobius awards for creativity and excellence. These awards are generally given based on the judgment of prominent members of the advertising industry. This brand has maintained a high degree of consistency in our advertisements, using similar themes and images. They have lines of   communications with customers throughout their websites such as (www.guess.com, www.guessbymarciano.com, www.marciano.com, www.gbyguess.com, www.guessbymarciano.it, www.guess.ca, www.guessbymarciano.ca and www.shopmarciano.ca). These global media enable us to provide timely information in an entertaining fashion to consumers about our history, products and store locations, and allow us to receive and respond directly to customer feedback.