Strategic Planning For Competitive Advantage

Guess targets a younger crowd of people. It's a sexy brand were you can express your self with the latest fashion. There's global advertisement for this company either in between the pages of a magazine or billboard ads. You can find Guess products in other store chains like Macys and Century 21. With Guess you can get a variety of clothing,  shoes, accessories,  and jackets; from casual to formal and pretty much whatever's in-between. When it comes customer satisfaction Guess uses a lot of strategies to gather new customers and keep the old one's as well. For customers that goes to shop in store get's to access a store rewards card. This card adds point each time you shop at Guess and you get discounts and free merchandise with this card as well.  You can also use a Guess only credit card for those who prefer that option. Lets not forget about there 40% discounts in store and online with  free shipping throughout the year. One of Guesses biggest competitors is Ralph Lauren but has a slight edge over them with the rewards card and free shipping that gets customers attentions to comeback for more.