Developing and Global Vision

From the very beginning Guess has out did themselves in the apparel industry and even there other ventures. The Marciano Brothers all came from an upbringing of helping with their family clothing company in the French Riviera before starting Guess in Los Angeles. They brought an uncanny ability for fusing together California and French design themes within their clothing. From the start, their clothes caught on in a big way. Guess began advertising in 1982 and soon introduced the Company's iconic black & white ads that have won numerous Clio Awards. They used current models for advertisements over the years such as Anna Nicole Smith, Kate Upton, Paris Hilton, and many more. 

On December 4, 2013, Guess?, Inc. reported its Q3 FY 2014 the company's net revenue totaled $613.5 million, down 2.4% YoY. Net earnings attributable to the Company for the quarter were $34.0 million, or $0.40 per diluted share, compared to $36.6 million, or $0.43 per diluted share in Q3 FY 2013. For full-year FY 2014, the Company expects net revenues to range from $2.55 billion to $2.57 billion. Guess? agreed to publish "an initial sustainability report" by Dec. 31, 2015 that will describe its approach and practices regarding environmental, social and governance issues. The company will follow up with a "comprehensive report" every two years and expects to provide "interim updates as necessitated" as new issues emerge.

Now a billion-dollar multinational retailer, Guess was one of the most widely recognized brands in the world. Known for quality, marketing creativity, and popularizing new trends and styles, the company had seen increased competition throughout its markets during the first few years of 2000. While jeans remained the foundation of Guess style, the company continued to expand its lines to include comfortable, casual clothing and accessories for women, men, children, and babies to meet every lifestyle. Guess possessed licensees and distributors in 232 retail stores in 87 countries throughout North America, South America, Europe, Asia, Africa, and Australia. Guess' wholesale business was represented in over 846 establishments in the United States. Guess owned and operated a chain of over 180 retail and factory stores, and over 1,000 in-store shops in other retailers in the United States. Guess had more than 30 stores in Mexico and about 46 stores in Canada.